Aimed at outdoor enthusiasts, Bing’s latest updates will also surface detailed info for local campsites and campgrounds in US national parks.

Can investing in Google AdWords campaigns help give a boost to your rankings in Google’s organic search results? The post Will Investing in PPC Boost Your Organic Search Rankings? #AskanSEO by @jennyhalasz appeared first on Search Engine Journal

Google has confirmed they are testing removing the featured snippet from the main core web results. The post Are you a featured snippet?

Your SEO will be more effective when it complements your social and content marketing strategies. The post Why Focusing on SEO Alone Isn’t Enough by @AndreaMLehr appeared first on Search Engine Journal .

Create Content That’s Better Than the Best (Skyscraper Technique) The so-called “skyscraper technique” is about creating content on your site that will blow even the best of your competitors out of the water. This task in itself is as demanding as it sounds, but there’s more: that accounts only for a half of the job. The so-called “skyscraper technique” is about creating content on your site that will blow even the best of your competitors out of the water

When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting of brand communications and advertising

Google announced this morning they are making two changes to the AdSense product.

Google’s John Mueller said it is not true that Google’s own engineers do not “know the exact composition of their highly complex algorithm.” Many folks in our industry, including myself…

Posted by JoyHawkins Recently, I’ve had a lot of people ask me how to deal with duplicate listings in Google My Business now that MapMaker is dead . Having written detailed instructions outlining different scenarios for the advanced local SEO training manual I started selling over at LocalU, I thought it’d be great to give Moz readers a sample of 5 pages from the manual outlining some best practices. What you need to know about duplicate GMB listings Before you start, you need to find out if the listing is verified