Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google similar audiences, display network & voice search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. The post Google rolls out similar audiences for Search and Shopping appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

The SEO industry is in a buzz around a story named The secret lives of Google raters from arstechnica.com but not because of their “secret lives” – because most of us know how they work – we’ve covered them like crazy here. The big news is that their hours are now being slashed…

Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best.

Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search. The post How to optimize for voice search appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Last week, Google announced that you can now send recipes to your Google Home device and ask Google Home to walk you through making…

Want to create a click-worthy call to action? Use some basic psychology to create more compelling calls to action. The post The 7 Things You Must Know about the Psychology of Calls to Action by @devesh appeared first on Search Engine Journal

After years of using “fuzzy math” to calculate the value of social media marketing, marketers are being tasked with generating and showing true ROI. But the truth is, ROI isn’t always just about revenue. Depending on brand objectives, social media ROI could mean everything from awareness and social engagement to visitors to the company website from social media platforms.