Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors

The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time. The post Micro-wins: The true secret to… Please visit Search Engine Land for the full article

Good design can hold a user’s attention. Find out why design still trumps content when it comes to marketing. The post Why Design Still Trumps Content in Marketing by @twitter.com/malleeblue appeared first on Search Engine Journal .

SEOs for almost a decade have been using the term “over optimization” for one reason why a site might start to not do well in the Google search results.

Want to make PPC ads a powerful investment for you? Here are copywriting tips for ads that get more sales! The post 4 Psychological Tips to Write PPC Ads That Pack a Punch by @CJGiarratana appeared first on Search Engine Journal .

No website is too small to compete! Here’s how you can optimize on-page and mobile factors. The post How to Optimize a Small Website: On-Page & Mobile Factors by @grybniak appeared first on Search Engine Journal

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery

Marc Poirier of Acquisio joins SEJ’s Brent Csutoras to talk about how artificial intelligence and machine learning impacts online marketing. The post AI. Machine Learning

Google was forced to open Android to other search engines in Russia. What does this mean for Russia’s search future? The post What Google Opening Android to Rivals Means for Russia’s Search Future by @danny_taywitter appeared first on Search Engine Journal .