What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. The post Early performance results from Google’s update to close variants appeared first on Search Engine Land.

Google loves a site with good navigation and good user experience…

Enterprise survey shows big gap between awareness and execution. The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Here’s how you can use AdWords’ historical quality score data to optimize and improve your PPC performance.

Google’s John Mueller said in a Google Webmaster Help thread that Google may decide to “skip URLs that repeat the same path element many times…

This complete local SEO checklist will help you optimize your website, reach more local customers, and bring in more revenue. The post A Complete Local SEO Checklist by @MaddyOsman appeared first on Search Engine Journal .

What does content marketing success look like to you? Is a healthier pipeline?

Today on the Google home page is a special logo for the first day of summer.

Go to Google and search for [spinner] and Google will give you an interactive fidget spinner.