Google AdWords is testing a new feature to help advertisers create ad headlines for their ads. There is a checkbox in the ad creation page within AdWords that reads “create a second ad with headlines in reverse order…

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.” The post Featured snippets: Optimization tips & how to ID candidate snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. The post PaveAI unveils AI-powered platform to turn Google Analytics into actions appeared first on Search Engine Land

In its concern over Google’s market dominance, the EU has focused on the wrong issue. Its ruling won’t benefit consumers and isn’t going to bring CSE business back. The post What to make of the EU’s absurd antitrust ruling against Google appeared first on Search Engine Land

These six Facebook ad hacks will help you create more engaging ads that convert like crazy. The post 6 Hacks That Will Improve Your Facebook Ads by @ashleymadhatter appeared first on Search Engine Journal .

There is a thread at Reddit discussing what the worst thing about SEO is. John Mueller of Google posted about it on Twitter saying the thread seems to imply that the worst thing about SEO is SEO…

[Editor’s Note: I am pleased to introduce you to Will Peterson, another new contributor on TopRankBlog.com.

Google again said they do not use Google Analytics data for their search ranking algorithm. Gary Illyes from Google had to say it again…

Google’s John Mueller said on Twitter that you should use a 301 redirect really only when there is a one to one relationship between the URL you are redirecting from and the URL you are redirecting it to…