Follow these URL structure guidelines to set your websites up for future SEO success. The post The Ultimate Guide for an SEO-Friendly URL Structure by @clarkboyd appeared first on Search Engine Journal .

By now, most of you heard the news that Rand Fishkin is transitioning out of Moz, the company he founded 16 years ago. I’ve known Rand since 2005 or so, when he and I were moderators back at some old SEO forums..

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic] Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for readers with short attention spans. ( HubSpot ) Facebook Adds Instagram Retargeting Options to Custom Audience Facebook’s Business Manager has added 3 new retargeting options for Instagram that appears under the “Engagement” objective when creating a custom audience

Google announced on Google+ and Google AdWords Help forums, quietly…

Posted by randfish If you’ve ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today’s episode, Rand defines what rel=canonical means and its intended purpose, when it’s recommended you use it, how to use it, and sticky situations to avoid

Here is a recap of what happened in the search forums today…

Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos. The post Google AdWords Now Supports Remarketing to YouTube Viewers by @MattGSouthern appeared first on Search Engine Journal .

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local messaging & booking, business insights & crawl spikes appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Searchers can now book appointments with spas and salons in the US directly through Google Search.