Columnist Barb Palser says many big news stories are now consumed primarily in AMP format. The post Breaking news: When AMP goes through the roof appeared first on Search Engine Land

Even if your industry is incredibly boring you can still produce content that is highly relevant to your brand.

Optimizing your PDFs for search requires special tactics.

Here’s how you can leverage Snapchat Spectacles to produce quality social media content and boost your engagement. The post 6 Things Marketers Need to Know About Snapchat Spectacles by @searchmastergen appeared first on Search Engine Journal

Global Social Media User Base Reaches 3 Billion A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population.

Back in 2007, Google officially went on record, instructing webmasters to block their search results from being indexed by Google. Ever since then…

Google AdWords announced they have launched a new design for the AdWords sitelinks. This new design matches the mobile design for organic sitelinks that Google pushed out a few weeks ago.

John Lincoln shared a screen shot on Twitter of keyword ideas shared by Google’s keyword planner tool. This suggestion he shared showed how Google was suggesting that John bid on the term [okay google]…

Posted by randfish Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score . How exactly might such a score work, what would it be based off of, and how could you optimize for it?