Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales

Marie Haynes (Marie_Haynes) via Jon Cooper (@PointBlankSEO) posted on Twitter a screen shot of a business that banked on getting links from colleges…

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO appeared first on Search Engine Land.

Google’s John Mueller said on Twitter that the size of your CSS file generally doesn’t have a negative impact on your rankings in Google. He said Google can handle ”

Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens.

Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects. The post Apple Search Ads: Still tapping after 6 months of testing appeared first on Search Engine Land

Which is better, to have a www or not to have the www to start you domain name…

Conversion data is being used to inform more insights in the Bing Ads platform.