Effort is attempt to comply with European antitrust decision; would force Google to bid against rivals in the AdWords auction as a standalone entity. The post Alphabet to create separate business unit in Europe to run Google Shopping appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

[Image: https://www.shutterstock.com/image-photo/girl-clown-colorful-costumes-wig-sunny-446922970?src=pvZU0GbttO00FT7_LamxrQ-1-3] Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Smart speaker stats, link building AI & Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

There is an interesting conversation on Twitter around SEOs asking and obtaining access log files from their clients. It seems like many SEOs do prefer to have access to the raw log files from the site but many are unable to obtain it…

Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant devices. The post Report: 57% of smart speaker owners have bought something with their voice appeared first on Search Engine Land.

Google turns 19 years old tomorrow, the last year of its teenage years and to celebrate, Google has a special Google birthday surprise spinner…

As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results. The post How to use AI for link building and improve your search rankings appeared..

Born in South Texas, Anzaldúa was American and Mexican and lived her life embracing both sides of her cultural background. The post Gloria E. Anzaldúa Google doodle marks 75th birthday of ‘Borderlands/La Frontera: The New Mestiza’ writer appeared first on Search Engine Land

Link building isn’t just about building links.

A few months ago, Google began showing top voted tags for movies knowledge panels, before that like and dislike buttons – now Google is showing in some cases audience reviews…