The complete history of Google’s ‘above the fold’ page layout algorithm, how it has evolved, and what it all means. The post Google Page Layout Algorithm: Everything You Need to Know by @annaleacrowe appeared first on Search Engine Journal

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.

Here is a recap of what happened in the search forums today…

Posted by kerryjones In my last post, I discussed why your top funnel content shouldn’t be all about your brand . Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness. Specifically, I’m talking about case studies.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews appeared first on Search Engine Land

Google Trends is now going to provide even more real-time data on the popularity of search terms. The post Google to Provide More Real-time Data in Google Trends by @MattGSouthern appeared first on Search Engine Journal .

There are a lot of tools out there that measure your page speed, numerous tools from Google and many tools from third party developers.

Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. The post How your website redesign can sabotage your paid search efforts appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google can penalize your website if you use event markup in a misleading manner. The post Google warns webmasters not to use misleading event markup appeared first on Search Engine Land. Please visit Search Engine Land for the full article

The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. The post Looking to get out of the SEO business? Good! appeared first on Search Engine Land