Archive for January, 2018

The technology behind AI in PPC

2018/01/17

Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC?

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Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work

2018/01/17

Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup.

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Google’s John Mueller: Be Yourself & Not Your Keywords

2018/01/17

John Mueller, Google’s Search Trends Analyst said something meme worthy the other day in a Google webmaster hangout…

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Understanding the Modern SERPs & Why There’s More to Ranking #1 by @TaylorDanRW

2018/01/17

Google’s SERPs, which can include several special content results blocks, make it hard to rank #1. Here’s where to focus. The post Understanding the Modern SERPs & Why There’s More to Ranking #1 by @TaylorDanRW appeared first on Search Engine Journal

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Google Search Console Beta Sends Invites To More Webmasters & Adds Features

2018/01/17

As you know, the new Google Search Console beta is rolling out to more people and yesterday…

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7 Influencer Marketing Trends That Will Rule 2018

2018/01/17

While influencer marketing boomed in 2017 , it’s been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a session at SES San Jose on social media analysis and tracking

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Annie Cushing – The Search Community Honors You

2018/01/17

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here. Annie Cushing lives in the Philadelphia region and has been one of the more well-known faces within the SEM community for ages…

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Google Tests Showing The Number Of Views On Reviews

2018/01/17

Google is testing showing the number of views or impressions on reviews within Google Maps and local results. Thilo Corneille posted a screen shot of this on Twitter…

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Google: Spectre & Meltdown Patches Shouldn’t Impact Your Search Rankings

2018/01/17

Spectre & Meltdown patches which were introduced over the processor bug that most major cloud services and other providers have issued patches for already are slowing down servers…

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Daily Search Forum Recap: January 16, 2018

2018/01/17

Here is a recap of what happened in the search forums today…

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