Archive for January, 2018

Google AdWords Social Support Team Says Expect Delayed Responses

2018/01/05

It looks like there are staff and personnel changes happening within the Google AdWords support team. Specifically the folks that are managing the social media accounts…

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SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? – Whiteboard Friday

2018/01/05

Posted by randfish In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring.

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Google Featured Snippets Showing "According To" Above Some Results

2018/01/04

If you search Google for [top online marketers] Google will show you a featured snippet that is a bit different than any other featured snippet layout that I think I’ve ever seen. First, it shows the source..

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Daily Search Forum Recap: January 4, 2018

2018/01/04

Here is a recap of what happened in the search forums today…

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SearchCap: Google to sell Zagat, videos in Google My Business & new research

2018/01/04

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Unite your team at SMX West! Save big on SEO & SEM training with group rates!

2018/01/04

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across… Please visit Search Engine Land for the full article

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How to reverse-engineer your online advertising strategy

2018/01/04

In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to. The post How to reverse-engineer your online..

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Holiday Retail Search Strategies 2017: What worked, what didn’t

2018/01/04

Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off…

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Holiday Retail Search Strategies 2017: What worked, what didn’t

2018/01/04

Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off…

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Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

2018/01/04

Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. The post Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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