Learn how – and why – you should invest in YouTube video SEO this year. The post How to 2x Your Traffic This Year with Video SEO by @lorenbaker appeared first on Search Engine Journal

Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed, effectively bringing brand and publisher organic reach to zero by prioritizing high engagement content from family, friends and groups. In a formal statement posted on his own Facebook page, Mark Zuckerberg said: “We built Facebook to help people stay connected and bring us closer together with the people that matter to us

Posted by MiriamEllis Ever since Google rolled out Questions and Answers in mid-2017 , I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local business owners and the public to answer consumer questions made it to desktop displays this past December , adding yet another data layer to knowledge panels and local finders

Links matter a great deal in SEO today. Here’s how inbound, outbound, and internal links can help (or hurt) you. The post Why Links Are Important for SEO by @benjarriola appeared first on Search Engine Journal

Today on Google’s home page is a special brain Google Doodle for the 127th birthday of the neurosurgeon, Wilder Penfield.

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.

Several months ago, we covered how Google was testing vacation rentals in the Google Maps and local results. So when I saw Allyson Wright, the Community Manager at Google My Business mention it yesterday in a Google My Business Help thread..

This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards, and more honors for the search marketing community. Search Engine Land Staff Changes Good night, and good luck,…

Retail marketers weighed in on what they did differently this holiday season. The post Insights from our 2017 holiday retail survey appeared first on Search Engine Land

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…