Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google AdWords keyword planner, Yelp ads & audits appeared first on Search Engine Land.

Looking for ways to beef up retailer product pages?

I am starting to see a bit of chatter around the SEO industry about a possible Google algorithm and ranking update…

The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.

It’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers

Contributor Joy Hawkins isn’t sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.

These content promotion tools will help you boost your posts’ performance, reach a broader audience, and save tons of time. The post 11 Tools That Will Skyrocket Your Content Promotion by @alextachalova appeared first on Search Engine Journal .

Here’s how you can create compelling ephemeral content for your brand. The post Ephemeral Content: Everything Marketers Need to Know by @malleeblue appeared first on Search Engine Journal

Yesterday at PubCon…