Google AdWords Releases New Keyword Planner Tool An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine Journal Forecast: Digital Advertising Pulling Away From TV on Global Basis New research from Zenith forecasts big gains for global digital ad revenue, increasing a lead built last year and pointing towards a 44.6 percent share of total ad revenue by 2020. With the U.S.

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.

Google is showing, for some trending stories, a summary box of the story above the top stories carousel or top stories list. This was shared to me twice in the past week but I thought this was not new.

For years we’ve been covering questions around how to deal with A/B testing and Google indexing/crawling…

Posted by BritneyMuller Once you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it?

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads CPC, SEO platforms & software & search volume appeared first on Search Engine Land. Please visit Search Engine Land for the full article

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right…

John Mueller of Google answered another question on Reddit around a site that has a legacy Google spam penalty and the site simply won’t recover, even after a lot of effort…

Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.” The post No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns appeared first on Search… Please visit Search Engine Land for the full article.