Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases

The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community. The post Is your SEO/SEM software tool or agency worthy of a Search Engine..

As I covered at Search Engine Land yesterday, Google launched a new one-box answer for queries related to [air quality] or [air pollution] – you can of course Google city variations…

There may have been another update late March 27th, mostly on March 28th and through today, with the Google search rankings. I am seeing an uptick in chatter from the SEO community…

These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy. The post Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search by @digital_future appeared first on Search Engine Journal .

Posted by Trevor-Klein With just over three months until MozCon 2018, we’re getting a great picture of what this year’s show will be like, and we can’t wait to share some of the details with you today. We’ve got 21 speakers lined up (and will be launching our Community Speaker process soon — stay tuned for more details on how to make your pitch!). You’ll see some familiar faces, and some who’ll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting.

These hyperlocal optimization tips will help local businesses stand out at the micro-moment when customers are ready to buy. The post Hyperlocal SEO: How to Optimize for Micro-Moments by @cynthialive appeared first on Search Engine Journal .

Today on Google’s home page is a special Google logo, Google Doodle, for Hannah Glasse.

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here. Rob Bucci is 35 years old and lives in Vancouver, BC with his amazing and supportive husband…

Yesterday during the video hangout with Google’s John Mueller I asked if the mobile first indexing rollout was at all related to what folks were seeing with this past weekend’s Google algorithm update. In short, John said no, they are unrelated..