While these strategies are particularly valuable now, they can be applied any time surplus inventory is an issue. Please visit Search Engine Land for the full article.

To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target. Please visit Search Engine Land for the full article.

Last September, Google added methods for controlling elements of your search results snippets. Last week, Bing also announced similar controls that it will begin supporting later this Spring

Google discusses how the quality of being unique helps improve rankings. The post Google Says Being Different Helps Improve Rankings via @martinibuster appeared first on Search Engine Journal

Learn how PPC ad fraud affects your business and your budget, and how to beat the click tricksters. The post How Much Is PPC Fraud Really Costing Your Business

Google has upgraded the Google Ads Editor to version 1.3 last week. This version adds a number of additions and improvements including supporting shared budgets, optimization score and much more.

Last week Google announced it is postponing the new Google Partners Program requirements for a year. Google said “As the circumstances around COVID-19 continue to evolve, we understand this is a difficult time for you, your families, and your business. In light of this, we’ve decided to postpone the launch of the new Google Partners program until 2021.”

Here is a recap of what happened in the search forums today…

Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic. The post Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic via @MattGSouthern appeared first on Search Engine Journal .

Google My Business had the ability for owners to reply to reviews within the console directly. Heck, it even tested automating some of those replies