Archive for July, 2022

Google Analytics 4 integration now available for Ads Manager

2022/07/11

Google recently announced that web data reporting will be supported within the Ad Manager publisher networks. What this means.

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Google people also ask feature showing up half as often in Google Search

2022/07/11

Three data providers have confirmed with Search Engine Land that the people also ask feature is a lot less likely to show in the desktop Google Search results today, compared to previous weeks. RankRanger, Semrush and seoClarity all confirmed a significant drop for the people also ask box last week in Google Search. People also ask use to show up for about 60% of all queries those tools tracked but now they show up for about 30% of all queries, that is a 30 point drop and a huge reduction in the people also ask box feature

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10 Of The Best Social Media Marketing Strategies For Hotels via @sejournal, @seo_travel

2022/07/11

Whether you’re starting out with social media marketing or seeking ways to expand your approach, here are 10 of the best ideas for your strategy. The post 10 Of The Best Social Media Marketing Strategies For Hotels appeared first on Search Engine Journal

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Vlog #181: Jaimie Clark On Being A VP Of SEO & Building Your Career

2022/07/11

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company..

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Google’s May 2022 Core Update: What’s the Impact So Far? via @sejournal, @KayleLarkin

2022/07/11

Winners and losers of Google’s May 2022 core update are analyzed to provide insights to help your website recover from the impact of these changes. The post Google’s May 2022 Core Update: What’s the Impact So Far? appeared first on Search Engine Journal .

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Google removes language in help doc calling hidden Search Console query data ‘very rare’

2022/07/11

A recent study from Patrick Stox, Ahref’s product advisor, showed that nearly half of all clicks reported in Google Search Console had hidden or anonymized queries. When looking at some individual sites, we saw some sites only had 15% of queries reported in Google Search Console, but on average, the Ahrefs study showed Google hid 46.08% of all query data.

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7 Crucial Ecommerce Metrics You Should Be Tracking Right Now via @sejournal, @jonleeclark

2022/07/11

Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business. The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right Now appeared first on Search Engine Journal

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How to tell a story with data and elevate your client reporting

2022/07/11

In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers

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2022 State of B2B Influencer Marketing Report: New Data, Insights, Case Studies, Predictions

2022/07/11

Click play on the video above for a highlight of the 2022 State of B2B Influencer Marketing Report . With 2022 in full swing, the team and I at TopRank Marketing are happy to share our second report on the State of B2B Influencer Marketing. As the business world has overcome challenges, pivoted, adjusted and innovated we’ve had a similar experience getting this research completed, analyzed and visualized for the B2B marketing world.

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4 Facebook app strategies to reduce costs

2022/07/11

Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS.

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