Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score .

It’s time for content marketers to reinvent the way they look at creating content for a “boring” niche. The post Why Content Marketing For Law Firms Doesn’t Have To Be Boring appeared first on Search Engine Journal .

Before there was Google Search Console there was Google Webmaster Tools, before there was Google Webmaster Tools there was Google Sitemaps. To tell you that story, John Mueller and Lizzi Sassman interviewed the original creator of this tool, Vanessa Fox.

Google may have removed the license number from business details in the Local Service Ads. I checked a number of LSAs and noticed that Google will say if a business passed the license check or not but not list the license number anymore.

Microsoft Bing is testing placing a label in the search result snippets that tell you if the search result snippet you are looking at is a web page or something else. This is a “web” label on the left side of the search result snippet.

Google’s John Mueller said that Google Search “won’t get penalized for keyword-stuffed URLs.” He said stuffing the keywords in your URLs “basically has no effect, positive or negative for search engines.”

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email

Google Analytics 4 may look simple on the surface, but there’s more to it than meets the eye.

Did Q1 and Q2 whip past you? They did for me, but the pace of life often seems to slow down a little in autumn, and I hope you’ll join me for a relaxed and studious look at interesting local search marketing developments from the third quarter of 2022. 1) A small harvest of review-related changes I’m grouping four different review-related developments under this heading.