Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines.
Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google also changes to the Setup Assistant and pushed back the Universal Analytics 360 properties’ sunset date from October 1, 2023, to July 1, 2024.
Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL.
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist
Fifth of B2B marketers say proving effectiveness is their ‘biggest challenge’ 56 percent of marketers have said that creativity is the most important skill required for navigating uncertain times, with 48.4 percent identifying return on investment (ROI) as the key metric to demonstrate marketing’s impact, while 30 percent noted that their organization doesn’t understand B2B marketing ROI — three of several findings of interest to B2B marketers contained in recently-released survey data.
Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How do we make it work this holiday shopping season
Some argue that nofollow links have zero impact on ranking, and others claim that they still help. What’s the truth?
Let’s dive right into how to create and implement a pre-outreach strategy that can generate links and shares for all your content. The post How To Unleash The Power Of Pre-Outreach Strategy appeared first on Search Engine Journal .
Optimize your web pages and the effort to get more clicks will pay off when you follow best practices with meta tags. The post Meta Tags: What You Need To Know For SEO appeared first on Search Engine Journal