Here is a recap of what happened in the search forums today…

Microsoft’s Fabrice Canel has said that in early January 2023, the new BingBot will be responsible for 100% of Bing’s crawling activity. The new user agent is now responsible for about 50% of all crawls. Some history.

Google’s Search Liason, Danny Sullivan, said that the December 2022 helpful content update would take longer to roll out than originally expected. The update started to roll out on December 5th and was expected to finish earlier this week.

Google will update its Google Advertising policies to disallow the promotion of content or engaging in behavior that risks harm to Google users, Google employees, or the Google Ads ecosystem. If you do this, Google can restrict or block your ads or suspend your Google Ads account.

Gary Illyes from Google said on LinkedIn the other day that sitemaps are hints, not orders. Meaning just because you submit an XML sitemap file to Google, it does not mean Google will index and rank that content.

Google’s new Business Profile interface, aka NMX (I hate the name), in the web search results, for some business profile listings, is showing an option to “add a map to your website.” It says that adding a map to your website will “help customers find your nearest store.”

Google’s John Mueller again said word count is not a thing with SEO or Google Search. He said on Mastodon, “In general, when Google thinks of “thin content” in terms of #SEO, it’s not about the number of words, it’s more about the value that it adds to the internet.” He added that internally at Google they think about the upper limit on words, they want to get to the point without the fluff.

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