Of all the ridiculous and sublime ways to spend $10,000 a month of your enterprise SEO budget, your least greatest ROI has come from link exchange emails like this below, where a C-note can get you a backlink on a website with a domain authority of 80+ – potentially evening out that PBN you created for another $10k.  The author took the screenshot. If you missed that hint of sarcasm above, let’s be clear, you should not be spending your enterprise SEO budget on link exchanges or PBNs.

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy . Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail.

It looks like we may have had another tremor or Google search ranking algorithm update kickoff yesterday, Wednesday, January 18th. We just had one this weekend after the December 2022 helpful content update and December 2022 link spam update finished on January 12th and now we have this, again.

Google has posted that you may see an increase in clicks and impressions in your search performance report when filtering by the product results search appearance in Search Console. Google said this is because Google is now picking up these products even without structured data.

Google has dropped the playable podcast search result rich snippets. 9to5Google reported this first, and there is a bit of confusion around what exactly Google removed. Google seems to have removed the recent episodes playable rich results for podcasts, where Google would show under a specific search result the recent podcasts.

Google is rolling out Performance Max experiments in Google Ads today. We knew this would come and now, I think for the first time but I might be wrong, we are seeing some advertisers gain access to this.

Microsoft Bing is testing topics refinements options in the search bar, this is similar to what Google Search launched a few months back on mobile search and has been testing on desktop search.

Google Search Console updated the performance report on January 6, 2023, going forward, to report on more product results, even without structured data. That means you may see an increase in impressions and clicks when you filter the performance report by “product results” in the search appearance type.

There is diversity in the available link-building tools, and you will need to select the right one for the job.