Archive for January, 2023

This day in search marketing history: January 18

2023/01/18

Google blackens its logo, configures Googlebot to crawl at a much lower rate In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). At the time, many feared the proposed legislation would censor the web and hurt U.S

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YouTube Launches New Analytics & Custom Shorts Thumbnails via @sejournal, @MattGSouthern

2023/01/17

In its latest round of updates for video creators, YouTube is launching more detailed analytics data and enabling Shorts thumbnail customization. The post YouTube Launches New Analytics & Custom Shorts Thumbnails appeared first on Search Engine Journal .

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Daily Search Forum Recap: January 17, 2023

2023/01/17

Here is a recap of what happened in the search forums today…

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Webinar: Maximize email engagement and personalization with data by Cynthia Ramsaran

2023/01/17

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates.

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Microsoft & OpenAI Bring AI Models to Developers Worldwide via @sejournal, @MattGSouthern

2023/01/17

Microsoft is announcing the general availability of its Azure OpenAI service, which allows developers to create applications utilizing technology like ChatGPT. The post Microsoft & OpenAI Bring AI Models to Developers Worldwide appeared first on Search Engine Journal .

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Google ranking signals: A complete breakdown of all confirmed, rumored and false factors

2023/01/17

Every article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs.

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How to avoid 7 mistakes that tank retail Performance Max campaigns

2023/01/17

Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max in two months.

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Google Local Check Wait Time Button

2023/01/17

Google is testing a “check wait time” button for some local results in the Google search results. I guess this tells you how long you have to wait to receive service from the local business, like a restaurant.

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Google Will Ignore Robots.txt Rules If It Serves A 4xx Status Code

2023/01/17

Here is another PSA from Gary Illyes of Google. In short, if you serve a 4xx status code with your robots.txt file, then Google will ignore the rules you have specified in that file.

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Google Search Perspectives & Opinions

2023/01/17

Google seems to be testing a new box in the search results named perspectives and opinions.

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