Archive for January, 2023

Daily Search Forum Recap: January 11, 2023

2023/01/11

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Meta introduces new ad targeting limits for teens

2023/01/11

Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They’ll also end advertisers’ ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram and what Facebook pages they like

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How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

2023/01/11

Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video

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12 new Google Analytics 4 ecommerce dimensions and metrics

2023/01/11

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions

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Apple Maps relaunches Apple Business Connect

2023/01/11

Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works. Apple Business Connect

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Google Business Profiles to stop allowing price ranges on products on February 15

2023/01/11

Google Business Profiles will only allow product pricing when the price is a single price, not a range of prices, starting on February 15, 2023.

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Case study: Are indented search results on Google actually hurting your business?

2023/01/11

Google reinstated indented search results at the end of 2021 .

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Google Search Ranking Algorithm Update Kicking Off Or Tail-End To Helpful Content & Link Spam Updates?

2023/01/11

I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results.

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Google: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost

2023/01/11

In Google’s fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter that when all else is equal, “linking to multiple providers might get a small boost.”

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Google Ads Editing Bug In Draft Or Experiment Campaigns

2023/01/11

The Google Ads Liaison, Ginny Marvin, confirmed a bug when editing ads within a draft or experiment campaign. The Google Ads team is working on a fix, but Ginny provided a workaround.

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