The digital marketing landscape is constantly shifting, and the challenges that marketers face in 2023 are expected to be more complex than ever. As the global economy continues to be unpredictable, marketers must understand the challenges they will face and find ways to achieve their revenue goals in 2023.

How is ChatGPT artificial intelligence (AI) chatbot technology changing search engine optimization (SEO), and how will the major shifts being implemented by Google, Microsoft and others alter the business marketing landscape of the future? During my 39 years working in online communications I’ve seen immense changes in search engine technology and how businesses optimize their ever-growing collections of digital content, and consider AI’s impact on the search industry to be one of the biggest shifts yet.

Satisfy the SEO needs of your customers beyond simple responsive design. The post What Is User Experience?

12 billion, 3 billion, 1 billion.

Everyone is creating the same SEO-driven content to rank high on Google.

Google Chrome to mark non-HTTPS sites as ‘not secure’ In 2018, Google announced it would identify all sites that had not migrated to HTTPS as “not secure” in the Chrome browser. Google had already been pushing webmasters to make the change to non-secure websites for years – including hinting at a small  ranking boost  to further incentivize the shift. According to Google, in 2018: Over 68% of Chrome traffic on both Android and Windows was protected Over 78% of Chrome traffic on both Chrome OS and Mac was protected 81 of the top 100 sites on the web were using HTTPS by default Read all about it in Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’

ICYMI, Microsoft announced its new collaboration with ChatGPT during an event today. Being able to be there live at the event did have its perks.

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service

Google’s introduction of Bard yesterday was huge news. But perhaps the bigger news for SEOs was the preview of Google’s generative AI search results, which featured a grand total of zero links. That’s right.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search launched Bard, it’s AI feature…