Archive for March, 2023

Search News Buzz Video Recap: Google Core Update Done, Bing Chat To Share Ad Revenue, Search Console, Ad Badges & Much More

2023/03/31

Google finished rolling out the March 2023 broad core update on Tuesday, and it took about 13 days to roll out. Microsoft said they are exploring sharing ad revenue from Bing Chat with publishers through the Microsoft Start program. Microsoft executives…

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How to write a content marketing mission statement

2023/03/31

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose.

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Bing Tests Official Site Label

2023/03/31

Microsoft Bing is testing adding an “official site” label in the search results. If you search for a specific site, you may find that Bing adds to the title of the search result snippet the words “Official Site.”

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Google Ads Pushes Government Documents and Official Services Policy To May 24, 2023

2023/03/31

Google has extended the Google Ads Government documents and official services policy for several weeks, from March 31, 2023, to May 24, 2023. This was previously announced in late January, and we covered it, but now Google made two changes to that announcement.

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Google Business Profiles Let’s You Copy A Menu

2023/03/31

Google Business Profiles seems to allow some restaurants to copy a menu that it thinks it pulled for that restaurant from another source and use that copied menu to start to build your own menu in Google Business Profiles.

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Google Search Tests Products Gaining Attention Carousel

2023/03/31

Google Search seems to be testing a new product carousel titles “products gaining attention.” I assume this carousel shows products that are being viewed or clicked on more often than they were previously, but I am not sure.

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Here Is Why John Mueller No Longer Recommends Verifying All Google Search Console Property Types

2023/03/31

Google’s John Mueller is no longer recommending you verify all the variations of your domain with Google Search Console. Instead, he said, keep it simple and verify using domain verification.

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Elevate B2B Marketing News: B2B Pipeline Study, AI’s Rising Video Use, Google’s New Verification Tools, & What B2B Buyers Want

2023/03/31

B2B buyers want purchasing to be more social and entertaining 62 percent of B2B buyers have said that they would like more entertaining online purchasing processes, with 60 percent noting that they plan to increase their use of digital purchasing channels, while over 40 percent will abort an online buying process if it takes more than three seconds — three of numerous findings of interest to B2B marketers contained in newly-published survey data. Digital Commerce 360 B2B Sellers Should Include Financial Data In Emails, Not Sound Robotic: Study 81 percent of B2B sellers said that an understanding of a client’s financial performance is important when it comes to engaging executives, while 72 percent reported greater success when such financial data was used, according to recently-released B2B seller survey data.

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Google Ad Grants: A Guide For Nonprofits via @sejournal, @BennyJamminS

2023/03/31

Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization. The post Google Ad Grants: A Guide For Nonprofits appeared first on Search Engine Journal .

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