In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable this feature, Google Ads is introducing a new cross-product access management model. This model allows a Google Analytics 4 property Admin to grant explicit permissions to users in a linked Google Ads account.

If you’ve used ChatGPT for any period of time for tasks like creating content for SEO , you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other tasks. To get the most out of it, you must understand how it works, be willing to refine your prompts (sometimes several times), and QA the platform’s output

Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand.  If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered. Visit Digital Marketing Depot to download Conductor’s

AI search is arguably the hottest topic in digital marketing right now. I worry that SEO newbies might think all they need is an AI chatbot to “get rich quickly.” When everybody and their aunt push the next big thing, I try to be cautious and resist the initial hype.

Here is the big Google webmaster report for March 2023, where I cover all the most important things that happened with Google search over the past month. The highlights include the Google product reviews update and a few unconfirmed updates. Of course, the Google Bard tease and AI content guidelines for Google Search, plus much more.

Google’s John Mueller said on Twitter, “when it comes to web pages in Google Search, hashtags are just words, they have no special meaning or effect.” So if you are big into hashtagging everything, Google will consume it as just content on the page.

Google’s John Mueller spoke a bit more about when you should update the date in the lastmod tag in the XML sitemap file. He said on Twitter if you are “providing something new for search engines that you’d like reflected in search,” then update the date, if not, then don’t.

Google Ads is updating its Malicious or unwanted software policy on May 9, 2023. The policy will be split into three policies, Malicious software, Compromised sites, and Unwanted software.

Google’s John Mueller was asked if Google Search would be impacted if you block other crawlers, like Bing or the ChatGPT crawler. John said no, “Google doesn’t care if you block other crawlers.”

For the fourth edition of Tealium’s State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries through an independent firm. The responses revealed that Customer data platforms (CDPs) have proven critical to organizational growth during demanding times, especially as we see a global tightening of the collective purse strings.