Archive for April, 2023

How to think about brand exclusions for Performance Max

2023/04/11

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the same thing at all)

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Google Ads Tests Identify Verification For Business Name & Logo In Search Ads

2023/04/11

Google recently brought the business name and business logos to desktop search ads after bringing them to mobile search ads last October. Now, Google posted an update saying, “a subset of advertisers may qualify to voluntarily submit their identity verification to access the Business Information feature which allows advertisers to use a business name and business logo in their search ads.”

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Google Bard Adds Google It Related Topics & Release Notes Page

2023/04/11

Google has pushed out another feature for Google Bard. When you click on the “Google it” button, it now doesn’t take you directly to Google Search, but rather it gives you related topics to click on to see search results for those topics. Google is also publishing a release notes document so we can stay on top of the changes Google releases with Bard.

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Google Ads Testing Another Verification Badge Style

2023/04/11

A couple of weeks ago, we spotted Google testing a verified Google Ads badge in the Google search ads snippet. It was a round blue icon, this one is more of a badge or shield-shaped verification icon, but also in blue.

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Google: No SEO Reason To Delay Release Of Thousands Of Pages

2023/04/11

Google’s John Mueller was asked if it makes sense to publish 8,000 new pages at once or slowly publish them over time. Like, would publishing them all at once cause some of SEO issue with Google Search.

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Google: Don’t Judge Links Based On The Type Of Site They Come From

2023/04/11

Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not necessarily worth more or less than links from other types of sites.

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ChatGPT And Generative AI Tools Face Legal Woes Worldwide via @sejournal, @kristileilani

2023/04/11

Find out about the latest legal issues surrounding OpenAI’s ChatGPT and other generative AI services that could shape the future of AI development. The post ChatGPT And Generative AI Tools Face Legal Woes Worldwide appeared first on Search Engine Journal

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A tale of two recoveries by Internet Marketing Ninjas

2023/04/11

“It was the best of times; it was the worst of times,” as the famous Dickens line goes.

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Google’s John Mueller On Links From News Sites via @sejournal, @martinibuster

2023/04/11

Google’s John Mueller offers his insights into how Google handles links from news sites The post Google’s John Mueller On Links From News Sites appeared first on Search Engine Journal .

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