Archive for April, 2023

Google Cracks Down On Ads For Products With Risk Of Death via @sejournal, @MattGSouthern

2023/04/27

Google tightens its advertising policy to restrict ads for products with imminent risk of death or grievous bodily harm.

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Daily Search Forum Recap: April 27, 2023

2023/04/27

Here is a recap of what happened in the search forums today…

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YouTube Addresses Bias & Consistency In Content Moderation Policies via @sejournal, @MattGSouthern

2023/04/27

YouTube’s Trust and Safety team addresses content moderation challenges, balancing user safety with creative freedom while minimizing bias. The post YouTube Addresses Bias & Consistency In Content Moderation Policies appeared first on Search Engine Journal .

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YouTube Addresses Copyright Concerns, Provides Music Alternatives via @sejournal, @MattGSouthern

2023/04/27

YouTube educates creators on copyright laws, dispels misconceptions, and offers copyright-safe music through Audio Library and Creator Music.

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Discover the ultimate marketing strategy for increased ROI and lead generation by Cynthia Ramsaran

2023/04/27

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation.

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Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say

2023/04/27

The April 2023 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update , according to Semrush and Rank Ranger data.

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5 new changes to the Google Ads API

2023/04/27

Google released the v13_1 of the Ads API. In order to use some of the v13_1 features, users will need to update their client libraries and client code

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Where traditional search and AI chatbots excel: A closer look

2023/04/27

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search.  Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it?  Generative AI brings a meaningful shift with vast possibilities for the future of search. The potential for disruption makes it an exciting time for the industry.  Curious about the strengths and weaknesses of traditional search engines versus AI chatbots, I ran 100 identical queries in both Google search and ChatGPT

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A quick guide to managing your online reputation

2023/04/27

With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small business.

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Google Ads API Version 13.1 Now Available

2023/04/27

Google has released Google Ads API version 13.1, and below is a list of what changed. The big changes include bid simulations retrievals, added several recommendation types related to Shopping campaigns, and much more.

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