Google has launched a new search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News.
2023/05/23
Google has launched a new search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News.
A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live 2023 .
Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants.
It’s no secret that today’s B2B marketers are overloaded with information and need the best resources to help them navigate 2023’s higher expectations and fewer resources. We also know that many marketers are actively looking for more than basic how-to information — they want to be inspired, connected – and belong to something bigger.
Within months of publishing, our “resignation letter templates” article climbed to number one in the SERPs for a client.
Google has added back the edit code button to the Rich Results Test tool. Ryan Levering from Google posted this news on Mastodon saying, “Excited for this new button in Rich Results Test that makes it easier to test fixes to live code.”
Microsoft Bing is testing highlighting portions of the AI chat answer in blue, the one embedded in the Bing Search results. Bing Search started to test embedding its Bing Chat AI answers into the Bing search results two months ago and now Bing is testing highlighting part of the answer in blue.
Google now shows vertical lines between the featured snippet text and the featured snippet images. This is on the full-width featured snippet, which has a horizontal line below the featured snippet, separating it from the main search results.
Google seems to be testing displaying the “services” button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the call button, the directions, or even the website buttons. But Google is testing showing the “services” button first.
Google now supports the site names feature on subdomains, Google said subdomains on mobile devices is supported. Site names are still not supported on the subdirectory level.