Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience builder tool.

Engage Gen Zers on social media by rethinking your approach. Here’s what you need to know. The post How Gen Z Are Using Social Media appeared first on Search Engine Journal .

Hackers exploiting ecommerce websites to steal credit card data using Magecart style exploit The post New Ecommerce Exploit Affects WooCommerce, Shopify, Magento appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat increased its limits…

Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times

YouTube reverses policy on election misinformation, impacting advertisers and content creators, as free speech and misinformation issues intensify. The post YouTube Reverses Election Misinformation Policy appeared first on Search Engine Journal .

With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends.

Google’s John Mueller discusses TLD nuances; Google reclassifies .ai domains as gTLDs, impacting SEO strategies and user targeting. The post Google’s John Mueller On Domain Selection: gTLDs Vs.

Google’s John Mueller seeks advice on hiring SEO consultants; experts emphasize experience, customization, and ethical practices. The post Google’s John Mueller Seeks Advice On Hiring SEO Consultants appeared first on Search Engine Journal

Last month, I shared my first GPT-enabled Google Ads script .