Archive for July, 2023

How SEOs and Developers Can Work Better Together

2023/07/07

This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company. SEOs and developers need to work better together

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Daily Search Forum Recap: July 6, 2023

2023/07/06

Here is a recap of what happened in the search forums today…

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Google to explore alternatives to robots.txt in wake of generative AI and other emerging technologies

2023/07/06

Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. “We believe it’s time for the web and AI communities to explore additional machine-readable means for web publisher choice and control for emerging AI and research use cases,” Google wrote

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Code Interpreter Available Soon For All ChatGPT Plus Users via @sejournal, @kristileilani

2023/07/06

OpenAI announced the availability of the Code Interpreter plugin for all ChatGPT Plus users. See one of the ways you can use it for SEO. The post Code Interpreter Available Soon For All ChatGPT Plus Users appeared first on Search Engine Journal

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8 Twitter alternatives marketers need to know about

2023/07/06

Marketers have been growing increasingly concerned about advertising on Twitter. So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation

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Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T

2023/07/06

Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content in top positions that shouldn’t be there. Look no further than A Chronological List of Star Wars Movies & TV Shows , published yesterday on Gizmodo (note: it was updated today with multiple corrections). The author: Gizmodo Bot.

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Google Clarifies Value-Based Bidding In Week-Long Social Series via @sejournal, @brookeosmundson

2023/07/06

Check out the weekly series on value-based bidding that Google Ads Product Liason, Ginny Marvin, provided to marketers last week. The post Google Clarifies Value-Based Bidding In Week-Long Social Series appeared first on Search Engine Journal .

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Unicorn sightings: The people who love Google Analytics 4 and why

2023/07/06

Google Analytics 4 is better than Universal Analytics –

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How to combine Excel and AI for keyword research

2023/07/06

Keyword research is the compass that guides SEO strategies.

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Beyond keywords: How entities impact modern SEO strategies

2023/07/06

The transition from “search engine 2.0” to “search engine 3.0” has brought significant changes, particularly with the introduction of entities. This article explores these shifts, the impact of entities on modern SEO and how to adapt your strategies to thrive in this new era.

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