Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years.  Automation and AI have already revolutionized the search industry, and it’s worth considering what other changes could be coming our way in the future.

A four-day workweek experiment at SEJ revealed inefficiencies, led to better work-life balance, and showed that saying “no” can increase productivity. The post Oh, the 4-Day Workweek? We Crushed It.

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon.

Google announced that the self-upgrade tool for “upgrading” your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google Display campaigns.

Over the past few days I’ve seen reports of Google Search testing more visual elements.

Google has moved the way to add an appointment link in your Google Business Profile. It use to be within the edit profile section and is now available in the main “Booking” section.

Google’s John Mueller had another one-liner – this one was posted on Twitter and it reads, “programmatic SEO is often a fancy banner for spam.”

Both Google (Alphabet) and Bing (Microsoft) reported earnings last night and both showed that their ad revenues grew. Google Ad revenue was up 3.3%, with overall revenue up 7%

Naver, the 24-year-old South Korean search engine, now supports the IndexNow protocol . That makes four search engines that use IndexNow to discover and index content for their search engines