Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations.

Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you think. Yes, your day-to-day job as an SEO is most likely going to look different in a few years’ time.

Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and subjects also set to be rolled out in the coming weeks

Enterprise SEO—quite literally—refers to SEO that happens at an enterprise-sized company. Enterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum impact. The slower decision-making processes at the enterprise level, organizational silos, historical enterprise SEO neglect, and a lack of understanding from stakeholders on the importance of SEO can dismantle even the most seasoned search expert’s efforts.

Search engines, especially Google, are in a constant state of evolution.

Thanks to the collaboration between Disctopia and Semrush, podcasters can harness the power of the Podcast Hosting App to amplify their content. The post Disctopia And Semrush Launch Podcast Hosting App To Optimize Podcasts appeared first on Search Engine Journal .

Artificial intelligence (AI) is over-hyped.

Google has been busy sending notifications that Universal Analytics properties have stopped processing data Third Door Media, the parent company of Search Engine Land, received one such notification for a UA property – and several other search marketers also confirmed they have received a notice for websites they work on or own within the past 24 hours.

Google Search has started to roll out the second broad core update of the 2023 year, and this one is named the August 2023 broad core update. It started on August 22, 2023, at about 1:30 pm ET and as you know, can take about two weeks to roll out.

Three months after Microsoft Bing promised to add Bing Chat data in Bing Webmaster Tools, we still do not have it. Yesterday I asked the Bing team, once again, for an update on this release, and I initially received a “nothing more to share” statement, so I wrote this up at Search Engine Land, saying Bing Chat data may never come to Bing Webmaster Tools.