Here is a recap of what happened in the search forums today…

Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines.

Google is giving advertisers access to Demand Gen’s new features to upgrade thier Discovery ads. By signing up for the platform’s beta, marketers can explore the redesigned UI, create new Demand Gen campaigns and begin optimising them for maximum performance using the platform’s latest tools

Google doesn’t use third-party SEO tool scores for search rankings, but the tools still provide useful optimization insights. The post Google: We Don’t Use Third-Party SEO Tool Scores For Rankings appeared first on Search Engine Journal .

Microsoft is giving advertisers more time to complete verification through its Advertiser Identity Verification (AIV) program.

Google introduces updates to its AI-powered search experience to aid learning and education. The post Google Adds New Features To SGE Focused On Education appeared first on Search Engine Journal .

Google is releasing a number of new features for its new Search Generative Experience today. Those features include SGE while browsing, definition overlays in the SGE responses, and color-coded with syntax highlighting and other coding improvements within the SGE answers. Google wrote these new features “help you better learn and make sense of information on the web: whether it’s deepening your understanding of complicated concepts, boosting your coding skills or tracking down details within a complex topic.” SGE while browsing Google SGE can now be used while browsing either on Chrome desktop or the Google app on iOS or Android

Advertisers will no longer be able to promote their brands in timelines using the promoted accounts ad format on X, formerly known as Twitter. Why we care

While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him

Sentiment for Google Analytics 4 has not been overwhelmingly positive: To say the least: But Universal Analytics (UA) isn’t coming back , so it’s time to figure out how to make GA4 work as well for you as possible.