Google’s updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance. The post Google Updates Performance Max Best Practices Guide appeared first on Search Engine Journal

Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results. The post Google Releases Updated Holiday Advertising Playbook appeared first on Search Engine Journal

Google announced that it is severely restricting the visibility of FAQ and HowTo rich results in the SERPs The post Google Downgrades Visibility of HowTo and FAQ Rich Results appeared first on Search Engine Journal .

The U.S. District Court for the District of Columbia failed to find evidence that Google harmed rivals by limiting their search visibility. While Google was cleared in this aspect of a DOJ antitrust lawsuit that began in 2020, Google will still be in court starting Sept

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs.

Here is a recap of what happened in the search forums today…

Google will be showing fewer rich results in its search results, specifically showing less FAQ rich results across the search result snippets and limiting How-To rich results to desktop devices. Google said this update will roll out over next week globally. FAQ changes

Google unveils AI tools to help retailers optimize holiday ad strategies and engage shoppers. The post Google Unveils New AI Tools To Help Advertisers This Holiday Season appeared first on Search Engine Journal .

Day one recap contributors were Emilie Martin , Vickie Wu , and Zach Edelstein . Today, we kicked off day one of MozCon 2023.

Search results are not chat results.