Archive for April, 2024

Google: Over-Focusing On Links Is Likely A Waste Of Time

2024/04/01

Google’s John Mueller told us again to stop focusing on links and focus more on other things you can do to improve your website. He said this on Reddit, writing, “over-focusing on links will often result in you wasting your time doing things that don’t make your website better overall.”

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Google Ads Tests New Diagnostics Insights View UI Causing Ad Strength Pinning Concerns

2024/04/01

Google is testing a new user interface treatment for the Google Ads diagnostic insights view. This new UI highlighted an issue with low ad strength that drove a lot of concern within the PPC community. In short, Ginny Marvin, Google’s Ads Liaison, said the ad strength and pinning details are not new, but the treatment for the diagnostics insights is a test.

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New Google Business Profiles Image Uploader

2024/04/01

It looks like Google is rolling out a new Google Business Profiles image uploader as part of the new Google Business Profile management interface. The image uploader interface seems a lot more basic now showing an option to view photos or add photos.

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Google: Fixing A Helpful Content Site Isn’t About Where Measuring Against The Previous Version Of That Site

2024/04/01

I’ll start by saying that was a hard title to write and I hope it makes sense. In short, Google’s John Mueller said on X, when it comes to fixing your site that was hit by the helpful content update, “it’s not relative to previously, it’s basically a re-evaluation of the whole site in the new / current online world & users expectations.”

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OpenAI: Links On ChatGPT Browses The Internet More Prominent

2024/04/01

OpenAI has added “more prominent” links to the ChatGPT browses the internet feature.

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Conducting an SEO Content Audit

2024/04/01

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be.

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35 Content Marketing Statistics You Should Know via @sejournal, @JRiddall

2024/04/01

Discover the power of content marketing with these compelling statistics. Learn how optimized content can drive traffic and boost your online presence. The post 35 Content Marketing Statistics You Should Know appeared first on Search Engine Journal

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Google: Overfocusing On Links Could Be A Waste Of Time via @sejournal, @martinibuster

2024/04/01

Google’s statement cautioning against “over-focusing” on links fits a six month pattern of downplaying them as less important The post Google: Overfocusing On Links Could Be A Waste Of Time appeared first on Search Engine Journal .

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An In-Depth Look At Google Spam Policies Updates And What Changed via @sejournal, @AlliBerry3

2024/04/01

Let’s explore Google’s updated spam policies.

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The MozCon 2024 Final Agenda Has Arrived!

2024/04/01

With our MozCon speakers putting the final polish on their presentations, it’s time to take a look at the two action-packed days we have planned for MozCon 2024. Join us this year to explore the future of digital marketing; grab your tickets now!

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