In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and changes have left many small- and mid-size websites reeling, especially in niches where they once outperformed larger competitors. The reality is, SEO results almost never happen in a vacuum.

I sound like a broken record, but the Google Search ranking volatility is still incredibly heated and has not let down, even over a week after the Google August 2024 core update was completed on September 3rd.

Google is testing a new ad label and interface that really make the ads way more noticeable in the Google Search results.

In March, Google announced a new verification process for its Local Service Ads program. Well, now, Google has started to email advertisers that need to take the steps to verify their advertising accounts.

Microsoft is testing adding the source of the reviews in the Bing Search local pack, instead of showing review stars. So if the Bing Search local pack is showing reviews from Yelp, it would show the Yelp logo, and if it is showing them from Facebook, it would show the Facebook logo.

Google is expanding AdSense’s Auto ads to support French, Spanish, and Japanese languages. Previously, Auto ads were worked for English and German languages only.

Google Search now supports specifying where (which regions) a video is not allowed to be viewed in its video structured data and video SEO documentation.

Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads. The post Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen appeared first on Search Engine Journal .

Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. The post Google Expands Video Structured Data Options With New Property appeared first on Search Engine Journal

Google’s John Mueller says fixing hierarchical structure of headings won’t change your rankings The post Google Says Fixing Headings Won’t Change Rankings appeared first on Search Engine Journal .