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Over the past few days, I’ve noticed signs of increased Google Search ranking volatility. I held off reporting on it until now because I wanted to see how things settled, but it does seem like Google is testing ranking algorithm updates, on and off, over the past few days.

Google AdSense has updated its policy center by adding three new issue labels; policy issue, regulatory issue, and advertiser preference and also adding new filters. Google said this is to “help you better understand, prioritize, and resolve your issues.”

Google updated its Google Merchant Center merchant listing structured data documentation to removed the EnergyConsumptionDetails properties and added an alternative solution to the certificationIdentification property. But keep in mind that the hasEnergyConsumptionDetails is backwards compatible for those who have already implemented it.

Google’s Lisa Landsman interviewed Google’s Google Business Profiles Verification Product Manager, Sheerna. They discussed a lot of the concerns many local SEOs and small businesses are dealing with around GBPs and also the challenges they have with managing the service.

Google Ads is rolling out a new way to view some of your reports in a tree table view. “Instead of flat tables, you now get a hierarchical layout where dimensions are stacked visually,” explained Thomas Eccel who posted about this on LinkedIn.

Google is relaxing its photo guidelines for Local Service Ads. This may result in photos that were not previously allowed, may be allowed after May 22, 2025.

Messaging makes or breaks content marketing. Build a voice that resonates, write with purpose, and turn casual readers into loyal customers. The post Master Your Message If You Want To Create Better Brand Content appeared first on Search Engine Journal .

Google’s John Mueller explained how to remove a site from the search results without Search Console ownership verification The post Google: How To Remove Site From Search Without Verifying Ownership appeared first on Search Engine Journal .

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