Archive for May, 2025

Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency via @sejournal, @kevgibbo

2025/05/06

Faceted navigation enhances ecommerce UX but poses SEO risks. Learn how to manage filters without harming crawl efficiency or indexing strategy. The post Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency appeared first on Search Engine Journal

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Google Ads Tests New Ad Group Interface For Search Campaigns

2025/05/06

Google is testing a new ad groups interface for the Google Ads Search campaigns console. This seems to be a simpler interface with fewer options than the current version.

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Jerry Dischler, Former Google Ads Boss, Leaving Google After Almost 20 Years

2025/05/06

Jerry Dischler, the almost 20 year Google executive, is reportedly leaving Google a year and a half after he stepped down from that position. Jerry Dischler was involved in a lot of the Department of Justice negativity around Google’s ad business, which may or may not be related to him stepping down in 2023 and now reportedly leaving Google in 2025.

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Google before: & after: Operators Still In Beta Six Years Later

2025/05/06

Six years ago, Google dropped some of its search tools date filters and then added new operators for before: and after: that let you filter content by specific dates. Well, six years later, that feature is still in beta.

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Google’s Walled Garden: Users Make 10 Clicks Before Leaving via @sejournal, @MattGSouthern

2025/05/05

A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall. The post Google’s Walled Garden: Users Make 10 Clicks Before Leaving appeared first on Search Engine Journal

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Google’s Updated Raters Guidelines Target Fake EEAT Content via @sejournal, @martinibuster

2025/05/05

Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content The post Google’s Updated Raters Guidelines Target Fake EEAT Content appeared first on Search Engine Journal .

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Daily Search Forum Recap: May 5, 2025

2025/05/05

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing replacing the local pack in the search results with AI Overviews…

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Breaking Into New Markets With PPC: Key Considerations

2025/05/05

PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more. The post Breaking Into New Markets With PPC: Key Considerations appeared first on Search Engine Journal .

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Google Tests Replacing Map Local Pack With AI Overviews

2025/05/05

Google may be testing replacing local pack at the top of the Google Search results for “near me” related queries with an AI Overview. So instead of showing a map and the three or so local listings, Google is showing an AI Overview with some local information.

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Google Shopping Ads Tests Label For Lowest In 30 Days

2025/05/05

Google is testing a new label or green text on its shopping ads to tell you when the price of that item is low. The label says “Lowest in 30 days,” which says the price is the lowest it has been in the past month.

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