Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views.

Here is a recap of what happened in the search forums today…

This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language. The post PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset appeared first on Search Engine Journal

This week, we, of course, covered the ongoing Google Search ranking volatility.

Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true.

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Ads and Analytics Advisor but for Search Console, plus this just builds reports and doesn’t do actions – yet.

If you look at some of the profiles/sites in your Google Search Console performance reports, you may notice a significant increase in the average position being reported. This happened when Google removed the num=100 parameter and is likely due to scrapers not messing up your data.

Google Merchant Center is now beta testing regional member pricing, where you can offer different member prices based on the shopper’s regions. This will essentially override the member price in the regional inventory feed.

Google Ads may be testing placing an ad extension button at the top right of the sponsored result on the desktop interface. This button, in this example, shows the text “Learn more.”

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