There is some new data out that shows that yes, Google’s AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a massive increase in clicks on search ads and product/shopping ads.

Google’s John Mueller warned one site owner not to load “not available” in the JavaScript before the actual content that loads is available. It can lead Google to believe the page does not exist, preventing indexing and ranking in Google Search.

Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, “Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers.”

We covered the topic of markdown files before but now we have more commentary from official representatives from Google and Bing on the topic. In short, they call markdown files messy, it can cause issues with finding errors, cause more crawl load and either way, the search engines use what people/humans can see over what bots can see.

Keep international PPC campaigns aligned with practical frameworks for consistency, localization, and multi-agency coordination. The post International PPC: Why Consistency Is So Hard To Maintain appeared first on Search Engine Journal .

Google AdSense has ended its Parked Domains (AFD) as an ad surface within the Search Partner Network effective February 10, 2026.

Antitrust filing argues Google cannibalizes audience visits to sites it uses to power AI results.

On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.

A site owner blamed Google AI Search for falsely reporting their site offline.

Here is a recap of what happened in the search forums today…