This week…

After tons and tons of testing and tweaking, Google is officially announcing what it calls Search profiles and what I called Discover publisher pages. Google said Search profiles provide “a central place to showcase their latest articles, videos and social posts.”

Microsoft emailed advertisers notifying them that Microsoft Advertising will update UTM auto-tagging beginning on September 2, 2026. Microsoft added that no action is required on your part, as the updated tags will be applied automatically.

Google will soon allow you to connect your Google Business Profile with Google Analytics.

With the rise of Google Ads accounts being hijacked, Google has updated its Account security and safety help document with more details on passkeys and the security agent feature. This is in addition to a number of changes Google made recently around ad account security.

About five months ago (I missed it), Google began asking searchers if the business location they are visited offers rewards in exchange for reviews. The prompt that comes up in the app asks, “Does this business offer rewards in exchange for reviews?”

A new site shouldn’t cost you a year of rankings. Spot the difference between normal volatility and true SEO migration hangover before it’s too late. The post What Is A Migration Hangover Traffic Drop & How Do You Avoid It

What is NLWeb?

Aleyda Solis analyzed US and UK SISTRIX data from Google’s May core update, finding visibility patterns tied to source type and market fit. The post Google’s May Core Update Favored Pages That Match Intent appeared first on Search Engine Journal .

Google launches Search profiles, giving eligible creators a customizable page for articles, social posts, and followers. U.S.-only at launch.