Google Ads is adding new reporting to Performance Max campaigns for product reporting by asset group and also a report to view audience segments by spend. These reports should give you more clarity in your ad campaign spend and to understand the ROI of such spend.

Your internal link structure gradually loses effectiveness as new content pulls equity away from important pages. The post Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing appeared first on Search Engine Journal

Google confirmed that meta descriptions are not a requirement, then explained why it’s not pointless to write them. The post Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile

The “separate AEO strategy” consultants have been selling collapses when Google itself says it’s one playbook. Here’s what that means for how you build

Google says publishers who want to survive in AI Search need to start making content users actually want to read.

The line between earning a brand mention in AI answers and engineering one is getting redrawn. Here’s what the research and Google’s June update say. The post Google’s Spam Update Now Reaches AI Answers.

The line between earning a brand mention in AI answers and engineering one is getting redrawn. Here’s what the research and Google’s June update say. The post Google’s Spam Update Now Reaches AI Answers

Bruce Clay, a founding figure who shaped the SEO marketing industry, has died. His concepts continue to influence professionals to this day.

Bruce Clay, known as the Father of SEO, passed away in late May. Bruce Clay started his company before there was even an SEO industry and is known for helping it become a true professional industry

It only took about two days – the Google June 2026 spam update is now done rolling out.