Archive for August, 2026

Apple Adds Thousands Of New IP Addresses For Applebot To Crawl From

2026/08/17

Apple has added over 4,000 new IP addresses for Applebot, Apple’s Siri and Apple Intelligence crawler, to crawl from. Specifically, there are now 18 of /24 CIDR ranges and 3 of /28, which totals 4,656 new IP addresses.

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Bing Testing Large Images In Sponsored Results

2026/08/17

Microsoft Advertising is testing displaying larger images in the Bing sponsored results. These images are full block size images that take up a lot of space in the search results.

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Google: Subject/Object Entity Order Affects AI Answers via @sejournal, @martinibuster

2026/08/17

Google’s research shows that LLMs struggle to recall facts when questions reverse the usual subject/object entity order.

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Google Ads Tests Blue Hyperlinks In Ad Descriptions

2026/08/17

Google is testing blue hyperlinks in the ad descriptions within the sponsored results. These are clickable, keyword rich, links in the ads, similar to what we saw last week with the keyword rich anchor text links but those were black links, not blue.

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Google Hiring A Product Manager For Content Automation

2026/08/17

Google has posted a job listing for a Product Manager for Content Automation, I kid you not. The job posting was posted about two weeks ago and is available for two Google locations, Boulder, CO, USA and Pittsburgh, PA, USA.

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ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse via @sejournal, @MattGSouthern

2026/08/15

Google Analytics adds campaign benchmarking, new data on ChatGPT’s index search index, and Google refiles its SerpApi claims with new terms. The post ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse appeared first on Search Engine Journal .

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Anthropic Reveals What The Watermark Is And How It Can Be Defeated via @sejournal, @martinibuster

2026/08/15

Anthropic offers more details about its watermark including how it can be defeated.

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Google Brings Gemini 3.7 Flash To AI Mode In Search via @sejournal, @MattGSouthern

2026/08/14

Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers, a day after the model’s initial release. The post Google Brings Gemini 3.7 Flash To AI Mode In Search appeared first on Search Engine Journal

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OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot via @sejournal, @MattGSouthern

2026/08/14

New data shows ChatGPT’s page-fetching bot is reaching sites that have disallowed it, and OpenAI’s own documentation explains why the file may not stop it. The post OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot appeared first on Search Engine Journal

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OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot via @sejournal, @MattGSouthern

2026/08/14

New data shows ChatGPT’s page-fetching bot is reaching sites that have disallowed it, and OpenAI’s own documentation explains why the file may not stop it. The post OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot appeared first on Search Engine Journal .

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