OpenAI updated GPT-5 to make it less distant and detached. The post OpenAI Updates GPT-5 To Make It Warmer And Friendlier appeared first on Search Engine Journal .

Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy.

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement.

Google’s John Mueller offered his opinion about a reported Core Web Vitals poisoning attack The post Google Answers Question About Core Web Vitals “Poisoning” appeared first on Search Engine Journal .

A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. The post Local SEO Best Practices Aren’t Universal: Yext Study appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause. The post Googlebot Crawl Slump

The Google search ranking volatility has not calmed down since the June core update and we are in mid-August and expecting another core update soon. Google launched the preferred sources feature for Top Stories…

Ranking today takes more than keywords. Here’s how to create AI-friendly, user-focused content that keeps your brand visible in today’s evolving search ecosystem. The post AI-Powered Search: Adapting Your SEO Strategy appeared first on Search Engine Journal

The studies we have thus seen from third parties have all said traffic from Google Search to websites has declined a lot since AI Overviews came out. But we have a new study from Chartbeat that says traffic to news publishers from Google (including Discover) has been stable over the past few years.