Here is a recap of what happened in the search forums today…

Alphabet’s Q2 release shows Google’s infrastructure spending caused it to report a negative free cash flow of $5.85 billion dollars.

Waiting for ChatGPT to prove your ROI? The not-provided lesson says stop. Here’s the measurement work you can own instead

Several large publishers are strongly considering blocking Google Search entirely after clicks from Google Search have continued to decline, and the exchange of value in having Google consume its content is no longer translating into enough clicks from Google Search.

Google may be rolling out updates to its hotel search results based on the European Commission’s requirement for Google to comply with the Digital Markets Act (DMA).

Google is now sending out notifications when a review is not posted after a user tries to submit a review on a Google local business profile. The notice says “review not posted,” and adds “Our automated systems removed this content because it seems that the content may not follow our Maps content policies.”

Google has released version 25 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to campaigns, planning, reports, conversions, and more. Google now breaks down the change log based on breaking changes, features and updates (that do not break anything) and more.

Google is testing using rounded corners for the stories and cards that show up in the Google Discover feed. Google normally shows the images for the stories as rectangles but now we are seeing Google round out the corners and add white borders to the edges of the images.

OpenAI has added a new tooltip to the conversions column within the ChatGPT Ads Manager.

On Alphabet’s Q2 call, Pichai named coding an area to improve, saying Google needs Gemini 4 for the next frontier, as 3.5 Pro stays delayed.