I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January.

Microsoft announced the expansion of the Microsoft Publisher Content Marketplace. This marketplace is designed to give publishers a new revenue stream, provides AI systems with scaled access to premium content, and deliver better responses for consumers.

Google may have hit those self-promotional and self-serving listicle articles in one of the more recent unconfirmed Google search ranking updates.

Google’s John Mueller responded to a question on the pros and cons of serving raw markdown pages to LLM crawlers and bots. John didn’t say much but he did list a number of concerns and things you should be on top of, if you do go down that avenue.

Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudulent invalid clicks.

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own.

Google’s crawl team filed a bug against WooCommerce for add-to-cart parameters wasting crawl budget. WooCommerce fixed it. Other plugins haven’t

Google updated its Googlebot documentation to clarify file size limits, separating default limits that apply to all crawlers from Googlebot-specific details.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says search algorithms, spam detection…

New analysis shows Google Search Console hides roughly 75% of impressions, forcing SEO teams to rethink how they measure performance.