We are seeing volatility in the Google search results this week, Thanksgiving week.

Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows. The post Paid Ad Scheduling Across Time Zones That Actually Works appeared first on Search Engine Journal .

OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Merj noticed OpenAI adding a lot of new IP ranges for its bots and crawlers.

The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He said he is “pretty active on launch day trying to understand what’s working.”

I know Google said on November 18th that Gemini 3 was “shipping in Search on day one.” But no, it shipped on November 26th instead. Nick Fox, SVP at Google, said on X, “We’ve just shipped intelligent automatic model routing to Gemini 3 Pro for your toughest questions in AI Mode.”

Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy, but here is how it looks.

Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago.

Google’s John Mueller said that rewriting AI content by a human won’t change the site’s ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.

Fresh data reveals where AI search value is actually accumulating, and which companies may face painful down rounds. The post The Alpha Is Not LLM Monitoring appeared first on Search Engine Journal .

As engines favor synthesized answers over blue links, marketing leaders must rethink how content is built, validated, and measured. The post From Organic Search To AI Answers: How To Redesign SEO Content Workflows appeared first on Search Engine Journal .