Search isn’t what it used to be. With rising costs in rank tracking, do keywords still matter?

Stay ahead of the SEO game with insights on adapting your strategy to AI-driven SERPs and the latest Google updates.

As you know, Google updated its Search Quality Raters guidelines with 11 new pages a couple of weeks ago. But with that, Google also added the term “generative AI” to the quality raters guidelines for the first time, and it is listed 14 times.

Google is now testing using generative AI to write descriptions within the popular products section in Google Search.

Ever since we began seeing the new Yahoo Search AI features and AI Chat, we’ve been asking if they were powered by their own AI, by maybe OpenAI or maybe Microsoft Copilot. Well, it seems there is evidence that these features are powered by Microsoft Copilot.

If you embed resources on your pages, those embedded resources can be cached longer than other parts of the page in Google Search.

Google Ads is offering some advertisers the option to book a tagging appointment with a Google Ads representation through the Google Ads console. This will help you set up an appointment to have a Google rep help you set up proper tracking of your campaigns.

Get more customers through your doors with hyper-targeted local PPC.

Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.

The WordPress Hot Nacho Scandal was a formative event that may have shaped how Mullenweg responds to controversies like the WP Engine conflict The post How WordPress Hot Nacho Scandal Shapes WP Engine Dispute appeared first on Search Engine Journal .