Author Archive

Bing Adaptive Zoom Setting

2025/01/21

Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking on results or links or pagination changes but I don’t see any changes

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Google’s Documentation Update Contains Hidden SEO Insights via @sejournal, @martinibuster

2025/01/21

Google’s documentation update contains subtle changes that provide insights into improving content for humans (and search engines) The post Google’s Documentation Update Contains Hidden SEO Insights appeared first on Search Engine Journal .

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AI Search Optimization: Make Your Structured Data Accessible via @sejournal, @MattGSouthern

2025/01/20

An investigation reveals AI crawlers miss JavaScript-injected structured data. Use server-side rendering or static HTML to ensure visibility. The post AI Search Optimization: Make Your Structured Data Accessible appeared first on Search Engine Journal .

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TikTok Ban Sparks 5000% Surge In Alternative App Searches via @sejournal, @MattGSouthern

2025/01/20

Search data shows Americans are exploring TikTok alternatives and workarounds, but struggling to find satisfactory replacements. The post TikTok Ban Sparks 5000% Surge In Alternative App Searches appeared first on Search Engine Journal

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Daily Search Forum Recap: January 20, 2025

2025/01/20

Here is a recap of what happened in the search forums today…

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Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls via @sejournal, @AdamHeitzman

2025/01/20

Discover the top 16 best practices for a successful website migration. Avoid SEO performance issues and maximize the benefits of your site changes. The post Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls appeared first on Search Engine Journal .

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Google Ads Weekly Spend Fluctuations Often Due To Market Conditions Or Budget Changes

2025/01/20

Ginny Marvin, Google’s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. “Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent budget changes in the campaign,” Ginny Marvin wrote on X.

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Google Ads PMax Search Terms Insights Gains Source Data

2025/01/20

Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more.

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Google Search Trending Products Carousel On Right Side

2025/01/20

Google is testing placing a new products carousel, a trending products carousel, on the right side where the brand’s knowledge panel would appear. So, instead of having details of that brand, it can show trending products from that brand.

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Google Search Quality Analyst Detects & Treats AI-Generated Content

2025/01/20

Chris Nelson, Senior Staff Analyst, Search Ranking at Google has updated his LinkedIn bio to specify that he manages a large team that builds ranking solutions for Google Search. One line says, “Address novel content issues (e.g., detection and treatment of AI-generated content).”

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